Balmain SS15 Ad Campaign
So stalking Olivier Rousteing and several of the models' instagram (as per usual) - I was "yasssssssing" at the Balmain Ad Campaign which Rousteing had been hinting at hence the hashtag #TheGameIsOn.
I'm such a #Balmaniac it's unbelievable. You know if I had Balmain money, I would have every piece from the 2015 Spring and Summer collection.
We cannot deny that the size 0 concept has contemporarily been thrown out the window and that the fashion industry is endorsing fast food. (I mean Jeremy Scott had the half the AW14 Moschino collection based of the Mcdonald's happy meal). Now Rousteing is feeding his army of models burgers and chips as they pose stunningly in their body con dresses.
The #BalmainArmyIsBack models Rosie Huntington-Whitley, Joan Smalls, Adriana Lima and new recruits Isabelli Fontana and Crista Cober shot by Mario Sorrenti and directed by Pascal Dangin. "The campaign also shows examples of "distorted realism" of the 70's French cinema".
"Balmain is all about diversity. The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation. The Balmain reality, my reality. This is the new Balmain army and the games is on!" - Olivier Rousteing
Take a look - Caution this is hot stuff.
Comments
Post a Comment